Beachhead
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Prove your system on real buyers.

Three plays in twelve weeks, scored against a pass mark you sign.

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Week 12 scorecard

Pass mark: positive replies of 7.5% on LinkedIn or 2% by email, and 3 qualified meetings

PlayRepliesMeetingsResult
Play ALinkedIn9.4%4Passed
Play BEmail1.3%1Below
Play CLinkedIn4.2%0Below

Example figures, not a client result.

Most B2B sales plans have never met a buyer.

The plan is a slide deck.

£1,500

buys a validation sprint that never reaches a buyer.1

Agencies want months up front.

3 to 6 months

is the usual minimum term at outbound agencies.23

Full-auto AI burns your list.

15% vs 25%

of booked meetings become opportunities: AI tools vs human SDRs.4

AI runs the steps. You decide.

Built in your own accounts, so the system stays yours.

What AI does

  • Researches every company and contact
  • Writes the content, pages, ads and emails
  • Drafts an answer to every reply
  • Briefs you before every meeting

What you decide

  • Which plays run, and the pass mark
  • Everything before it goes out
  • Every sales meeting

Twelve weeks, week by week.

Wave 1 runs on LinkedIn, phone and content; email joins later, if a play needs it, once new domains have warmed up.5 Meetings come 2 to 4 weeks after launch.6

BuildPlays, pages, lists
Play AWave 1
Play BWave 2
Play CWave 3
ResultScore
ScaleMonthly
Set up, pilot, then scale: the order Anthropic recommends for AI in revenue teams.7

You sign what success means.

The pass mark goes into the contract in week 2. The dashboard tracks it from the first message.

2% positive replies

A reply that asks for a call or for information, or names the right person. On LinkedIn the bar is 7.5%.8

3 qualified meetings

Per play, held, with a buyer who fits your ideal customer profile.

Pass mark

Play A, agencies in the Netherlands

Contacts in the wave
300
Positive replies, LinkedIn
7.5%
Positive replies, email
2%
Qualified meetings
3 in 4 weeks
Scored in
week 12
For Example Studio
For Beachhead

Every result has a next step.

Pass

We scale the play that passed on the monthly retainer, and add your existing customers: renewals, upsell and cross-sell.

Miss

We rerun in about six weeks, for about half the fee.

Two misses

We tell you to stop and fix the product or market first.

Two ways to start.

Half at signing, half at the first wave.

Build and test

from €9,000

  • The full system and three plays
  • A result in week 12
  • Then scale from €5,000 a month

One-play starter

€3,500

  • One play, tested on 300 contacts
  • A result in 8 weeks
  • Credited if you upgrade within 30 days

See your first result in week 12.

Bring one customer type. We’ll say if a test can prove it.

Book a fit call
  1. Contra: GTM validation sprint
  2. Prospeo: GTM agency pricing and commitments
  3. Salesforge: ColdIQ review, minimum terms
  4. Autobound: AI SDR tools guide
  5. Instantly: how to warm up a new email domain
  6. Danish Lead Co: how long outbound takes to show results
  7. Anthropic: building an AI-native revenue organization
  8. GTM Insights: outbound as validation